During a crisis, your most valuable assets – corporate reputation, brand equity, market share, consumer/employee/stakeholder confidence – become endangered and imperil your organization’s very future. Although corporate crises cannot always be forecasted, thoughtful preparation enables you to meet challenges quickly with intelligent and media-savvy responses.
Drawing on experience from the corporate, government and non-profit worlds, the JMR Worldwide team works with clients to help them anticipate, prepare for and manage complex situations, including poor financial performance, product recalls, social or corporate responsibility, environmental issues, and high-profile litigation. In today’s global business environment where news hits desktops in seconds, crisis preparedness planning and rapid response tactics have never been more crucial.
JMR Worldwide employs a variety of tactics to prepare for and combat negative issues and crisis situations:
- Vulnerabilities assessment
- Procedural guidelines
- Crisis simulations
- Litigation support
- Issue advertising
- Stakeholder outreach
- “Red book“