Over the past few years, there has been a growing recognition that corporate reputation accounts for a substantial amount of a company’s market value. Intangibles have become an integral part of company assets, not that unlike financial security. While reputations take time and effort to build, they can be destroyed, more often than not, virtually overnight.
JMR Worldwide recognizes the fragility of a company’s reputation, and the importance of maintaining its core aspects, such as shareholder value, business partnerships, employee and customer loyalty and executive leadership and their transitions.
- Benchmarking and measurement
- Corporate positioning
- Employee communications and change management
- Social responsibility program
- Strategic philanthropy
- Litigation support